6 Reasons Email Marketing Is a Must for Small Businesses

If you aren’t using email as a marketing tool, you could be missing out on a lot of new customers and sales.

The average person today has an attention span of eight seconds or less when processing new information.

You might create award-winning content. You could spend thousands on graphics and video production. None of that matters if the person reading or viewing your content becomes bored with it.

You must be interesting. Your brand must sell itself. That is why email marketing is so important.

People will only sign up for your email list if you’ve passed the eight-second test and they’re interested in what you have. Email marketing efforts will help them to remember why they love what you are offering.

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Courtesy of business.com  http://bit.ly/2rD9uVE