7 Questions to ask when creating your Marketing Plan

7 Questions to ask when creating your Marketing Plan

7 Questions to ask when creating your Marketing Plan

7 Questions to ask when creating your Marketing Plan

Marketing is extremely important for the Dental small business owner. We all know we should do more marketing, but all too often we save it for later which really means we don’t get it done. We wind up doing a little here and a little there and in the long run we waste a lot of time and hard earned money. Unfortunately, we are all guilty.

The good news is we found that having a marketing plan is the best way to create a cohesive and consistent approach to marketing.

The easiest way to start your Marketing Plan is with a marketing plan template. It will help you create a plan that identifies your overall business goals. It’s great to talk about Facebook & Twitter but those efforts become ineffective if we don’t wrap them into the overall strategy of your marketing plan.

Benefits of a Marketing Plan
Creating a marketing plan for your Dental Practice will make your marketing dollars more effective. A simple plan will help you create a marketing message that will resonate with your potential clients. Creating your Marketing Plan will give you a better understanding of your market, your competition and your potential patients.

Getting Started
A marketing plan does not have to be complicated or take a lot of time to prepare. Your marketing plan is more of a checklist. It’s a list off tasks than when completed will help you achieve your business goals.

Here are 7 questions you should answer while creating your plan.

1. What is the message of your Practice? What do you want your patients to know about you and your practice? (What image are you portraying in your marketing?)

2. What are the benefits you provide to your patients?

3. What makes your practice unique?

4. Who is your competition?

5. Who is your target market? (What is their age, where do they live, what do they like?)

6. Where does your target market congregate? (Offline & online?).

7. What methods are you going to use to reach your potential client? (Web site, social media, print, or mailers?)

Your Marketing Plan
Answering the questions above gives you a feel on how a marketing plan organizes your marketing efforts. As you find the answers, the plan starts to write itself.
Take a moment and download our Free EBook about creating a Marketing Plan template. It will provide you the basics on starting your plan.

Get your Free EBook here:

 

 

 

Conclusion
A marketing plan does not have to be complicated or take a long time to create. Actually, a very simple plan can be created in a few hours.

Your marketing plan will help you identify your business goals and provide a path to achieving them. Developing a plan will help you create a more effective marketing approach and save you money in the long run.

Take some time to look at the template we put together for you.


Your Marketing Plan will put you on the path that you need to follow to achieve your business goals.

Good Luck,

The Tiger Team